Build. Ship. Repeat.

Designer. Builder. Systems Thinker.

15+ years leading design across Fintech, Social Platforms, and Marketplaces — building the systems, processes, and hybrid human + AI teams that ship ambitious products faster.

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Case Studies

Featured Case Studies

Facebook Profile Switching

Led the design architecture for switching between personal, professional, and business profiles.

Boxx App — Onboarding Journey

Designed the end-to-end onboarding user journey for the Boxx fitness app.

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Selected Work

Featured Projects

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0 to 1 AI

AI Products I've Shipped

Booya

Live AI Video Effects and Virtual Try-Ons

Built as a zero-to-one solo project and launched as a macOS app and Chrome extension, engineered with Cursor and Xcode.

macOS App Chrome Extension

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About

Designing from first principles.

I think in systems and build architectures — tackling ambiguous problems by setting teams up for success with clear process, strong foundations, and the right technology for the job.