Selected Work

Designing from first principles.

Systems thinking and architecture for ambiguous problems — fintech, social, marketplaces and AI.

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Selected Work

Featured Projects

Leadership

Orchestrating craft, teams, and velocity.

The work that matters isn't any single artifact — it's the architecture behind it. I set up teams to win on ambiguous problems: clear process, strong foundations, and the right technology. Smaller teams, moving faster, shipping real products.

Architectural Thinking

Designing the systems before the screens — data models, flows, and component architectures that make everything downstream trustworthy and fast.

Tackling Ambiguity

Turning unstructured problems into shippable product — the work that decides whether a team spends a quarter or a week.

Team Orchestration

Setting design teams up to win — clear process, shared language, and the right people in the right seats.

Hybrid Velocity

Pairing human craft with AI so small teams ship like large ones — not bigger orgs, sharper teams moving faster.

Process & Foundations

Design ops, systems, and documentation that let teams move independently without losing alignment.

Shipping Real Products

Prototypes that reach production fidelity — from Figma Motion to deployed builds. Concepts don't count; shipped does.

Operating Model

Smaller teams. Sharper craft. Faster ships.

Great design leadership compounds. Clear architecture, tight process, and the right technology — including AI as an accelerant — let small teams out-ship large ones. That's the operating model I bring to every team and every product.

10+

Years leading

1B+

Users reached

12+

Products shipped

Companies built

About

Designing from first principles.

I think in systems and build architectures — tackling ambiguous problems by setting teams up for success with clear process, strong foundations, and the right technology for the job.

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