Industry

Sports Ticketing

Client

FEVO

AI Adoption Driving Ticketing Innovation in Major League Sports

Over 75% of all offers created in the platform now incorporate the AI path in their generation process.

I architected a suite of enterprise-level tools that empower team managers across the NFL, NBA, and other major leagues to streamline ticketing sales, optimize offer creation, and unlock new revenue opportunities—all powered by AI.

I built a constant feedback loop with our customers to understand their needs and refine both the tools and the overall enterprise experience.

This iterative process ensured that every update directly addressed real-world challenges faced by team managers. One standout success was the introduction of voice mode, which quickly became a favorite feature and highlighted the value of designing with customer insight at the core. Improved offer-creation workflow, increasing AI tool adoption by 33% among enterprise users.