All Work
OpenSea · Web3 / Social / Mobile
OpenSea Social
The Problem
OpenSea's mobile app was purely transactional. Users had no way to connect with other collectors, see who was exploring the same collections, or participate in community culture — all of which was happening on Twitter/X and Discord instead.
The Solution
Designed a comprehensive social layer for OpenSea mobile: a Social Home Feed, real-time Online Friends presence, community-powered Explore surfaces, and Live & Video Streaming — bringing the NFT community home to the marketplace.
The Outcome
Session length increased 2.4x for feed users. Follow-graph density grew 38%. Live streams averaged 320+ concurrent viewers. Collections with real-time viewers saw 27% higher click-through rates.