All Work
Acorns · Fintech / Mobile
Acorns Investing App
The Problem
Millions of Americans want to invest but are blocked by complexity, fear, and financial illiteracy. Traditional investing apps were designed for experts, not beginners.
The Solution
Redesigned core Acorns flows to reduce friction, increase financial literacy through progressive disclosure, and create emotional safety around money — turning passive savers into active investors.
The Outcome
Contributed to Acorns growing to 10M+ users. Onboarding completion rates improved 35% post-redesign.