Exploring AR Innovation for DoorDash Through On-Site Research and AI-Driven Concepting
I led an exploration into creating an augmented reality experience for DoorDash by visiting multiple store locations to observe real-world workflows, customer interactions, and environmental constraints. This hands-on research provided the foundational data needed to ensure any AR solution would seamlessly integrate into the physical space. Leveraging AI-generated visuals and scenario modeling, I rapidly explored and refined concept directions, allowing for faster iteration and more informed design decisions.
Informed AR Prototypes Aligned With Real-World Store Operations
The combination of on-site data gathering and AI-generated concept exploration resulted in AR prototypes that were both visually compelling and operationally feasible. These concepts reflected actual store layouts and workflows, ensuring higher adoption potential while accelerating the design validation process.
